FUTURE CITY UNIFORM

Brand film campaign directed by creative director Yixi Chen, presenting the new brand slogan "Future City Uniform” to the audience, leading the redefining of uniform in C2H4® Future City. The campaign visualizes the institution of the C2H4® hypothetical universe, clearly building the future city under C2H4®’s lens, vividly reflecting diverse fragments of the citizens’ daily routine within said future city.